POSM Fixtures · for marketing & trade marketing teams
Your campaign, standing in every store.
Gondolas, floor-standing units, endcaps and lit displays, made from your key visual and installed in store, anywhere in India.
- Launches
- Festive & seasonal
- Shelf takeovers
- Multi-store rollouts
Why it matters
Your media builds the want. The fixture closes the sale.
In store, your brand competes with every other shelf. We make the fixture that stands out, stays up and looks the same in every store.
Stopping power
Light, colour and height that pull shoppers across the aisle.
Brand blocking
Your colours own the shelf, not the shop's.
Same in every store
One approved prototype, copied store after store.
On time for the campaign
Planned back from your launch date.
The fixture family
Every way to put your brand in front of the shopper
Plain English first. The trade name is underneath, so your brief and our drawings speak the same language.
Not sure which one you need? Send the key visual and the store type. We will suggest the fixture.
Inside a fixture
Built part by part. Checked before it reaches your store.
A wall unit, put together the way our production floor does.
- Carcass
The frame: base, sides, back and header, cut to drawing.
- Laminate panels
Your chosen finish: woodgrain, gloss or matte.
- Metal brackets
Powder-coated uprights and brackets carry the load.
- Glass shelves
Clear shelves that keep every product in view.
- LED strip
Light that pulls shoppers across the aisle.
- Lit and store-ready
Lit, QC-checked and packed for your stores.
From brief to every store
You bring the campaign. We bring it to the floor.
Planned back from your campaign date. Timelines set per project at estimate.
Brief & design-to-make
Your key visual becomes a buildable fixture design.
You approve: drawingsPrototype approval
See and touch one real unit before the batch.
You approve: prototypeBatch production
Every unit made to the approved sample.
Gate: QC passedPack, ship & install
Packed per store and installed anywhere in India.
Gate: Install checklistPhoto proof
Photos from every store, so you know it is live.
Gate: Store signed off
Kitted per store
Each store's units, graphics and fittings packed together, so nothing is missing on install day.
Refresh, don't rebuild
Where useful, we design the fixture so the next campaign is a graphic swap.
Site teams and specialist partners
They install, light and check every unit, then share the photos.
Built by us
Real fixtures, real stores.
Photos from our own projects, made on our production floor and installed in store.
Alcobev brands · gondolas, dispensers and POSM
- Brief
- Standout in-store presence for spirits and beer brands such as Kingfisher, Smirnoff, Jameson and Absolut, counter to shelf to street.
- Constraint
- Every unit had to carry the brand precisely within the retailer's existing layout.
- How
- Working with the brands and their agencies, our production floor built illuminated gondolas, dispensers, wall units, counters and lit lettering, installed in store by our site teams.
- Handover
- POSM installed, lit and ready to merchandise.
Shopper engagement · POSM
Displays for beauty, fashion and personal care brands
- Scope
- Gondolas, dispensers, wall units and shop-in-shop systems.
Luxury mall kiosks
Brand counters inside premium department stores
- Scope
- Kiosk fit-outs.
Look and feel
Pick the finish your brand deserves.
Browse the materials we build fixtures from, with real swatches.
Can you work from our key visual?
Yes. Share your key visual, brand guidelines and the products to display. We turn them into a fixture design and drawings for your approval before anything is made.
Can you roll out to many stores at once?
Yes. Units are batch-produced to the approved prototype, packed store by store and installed in step, so the campaign looks the same everywhere. We deliver and install anywhere in India.
Do you install?
Yes. Our site teams and specialist partners install, light and check each unit, then share photos from the store. If you prefer, we supply only and your retail partner installs.
Can we see a prototype first?
Yes, for every new fixture. You see and approve one real unit before batch production starts.
What do you need from us to quote?
Your key visual or a reference, the products and quantity each unit holds, the stores and cities, and your campaign date.
Brief a POSM rollout
Launch date fixed? Brief us before the artwork is final.
An early brief leaves room for a prototype and a clean rollout.
