“I didn’t set out to build a group of companies. I set out to solve a problem no agency in India was willing to tackle: true integration, where every brand touchpoint works seamlessly together under one roof.”
In his first 15 years inside India’s leading media, advertising and technology organisations, Om Giri saw the same gap again and again: brands served in silos, and retail projects outsourced with no technical team behind them. Nobody was connecting the dots.
01
The fragmentation problem
A single store could mean separate vendors for civil work, furniture, signage, screens and installation, each in their own lane. Inconsistent quality, slipping dates, and nobody fully accountable for the opening. A structural failure, not a client failure.
02
One roof, one accountable team
The non-negotiable: everything a store needs, from drawings and production to dispatch and installation, under one roof, with one team and one point of contact. Not outsourced. Built in-house.
03
Production as the backbone
Own workshops, site teams that build the store, and our nationwide network: three HQs with fit-out and signage production, a central warehouse and 18 Satellite Centres across India. When you make it yourself, you control the material, the finish and the date.
04
Built with leaders
Retail iQ was built by attracting people who wanted ownership, not just employment. Project heads run their sites like founders. That culture of accountability is how the team grew without losing its edge.
05
Technology as the nervous system
No off-the-shelf software met the micro-level accuracy store delivery demands, so OmG built its own: OmG Command Centre, tracking drawings, production, dispatch, site progress and reporting.
06
Competing on Indian terms
Speed, deep local knowledge and full-stack execution that larger, slower structures struggle to match. We deliver and install anywhere in India. Over a decade in, the bet is paying off.
The leader behind OmG
Executive profile
Om Giri: a career across fintech, advertising, media and publishing, before building OmG in 2011.
Avid player · The fairway mirrors boardroom strategy
Cricketer
1st Class
Mountaineer
Gold Medallist
Shooting
Gold Medallist
Start-up Mentor
Concept to GTM
Things that open on time.✺Things that open on time.✺Things that open on time.✺Things that open on time.✺Things that open on time.✺Things that open on time.✺
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